The future of branches is not what you think

Yet again, I’m returning to the story of branches. There are so many reports about the branch of the future and the end of branch banking out there that you would think the world of branches had no future. The debate is pretty pointless to be honest, as there will always be some who think we need them and some who think we do not, and we have that debate often and there are no real winners. Just views.

Therefore, I thought I would pivot this story a little and ask what the future role of a branch will be, if you have one. This is a more interesting discussion as, for example, Brandseye reckoned that digital-first banks lost a lot of customer sentiment during the pandemic, because they don’t have a branch. Interesting idea.

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