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The Ultimate Guide: How Do You Buy Gold in 2025?

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Wondering how to buy gold? You have several options, including bullion, gold stocks, gold funds and gold futures. Learn more about the pros and cons of each.

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Gold has hit a series of all-time highs in 2025 amid economic uncertainty and stock market volatility caused by new U. S. tariffs and fluctuations in the value of the dollar. In October, it broke above $4,000 per ounce for the first time ever.

When investors are worried about other assets or the economy as a whole, they often rush to buy gold and other metals. Fears of a recession and lack of certainty about the future have made those worries even worse in recent years. But even though owning gold sounds cool and can be a good way to protect yourself when the stock market goes down, it can be hard to figure out how to buy gold.

You can buy gold in either its physical form (as gold bars, coins, etc.) or as non-physical investments, such as gold stocks or funds.

Ever think about adding some shine to your investments? I’ve been looking into gold investing options lately, and let me tell you, there are more ways to get that precious metal than I thought! If you’re worried about inflation, want to diversify your investments, or just love the idea of owning something that’s been valuable for a very long time, gold might be something you should think about.

Why People Buy Gold

Before diving into HOW to buy gold let’s talk quickly about WHY you might want to

  • To speculate on price increases
  • As a hedge against inflation
  • For portfolio diversification
  • As a safe haven during economic uncertainty

I personally started looking into gold after watching inflation eat away at my savings account Maybe you’re in the same boat?

2 Main Ways to Buy Gold

According to the experts at Fidelity, there are basically two main approaches to buying gold:

  1. Physical gold (stuff you can actually touch)
  2. Financial gold investments (paper assets tied to gold)

We’ll break these down so you can choose the best one for you.

Physical Gold: The Tangible Option

There’s something satisfying about holding actual gold in your hands. I remember the first time I held a gold coin – it was heavier than I expected!

Types of Physical Gold

  • Gold Bullion (Bars and Coins) – These are the most common forms of physical gold. Bars come in various sizes from 1 gram to several kilograms. Coins like American Eagles or Canadian Maple Leafs are popular too.
  • Gold Jewelry – While beautiful, jewelry typically comes with a significant markup over the spot price of gold.

Where to Buy Physical Gold

You can purchase physical gold from:

  • Individual sellers
  • Jewelers
  • Specialized gold dealers
  • Some banks

Pros of Physical Gold

  • You actually own and possess the gold
  • No counterparty risk (no one can default on your gold)
  • Privacy in ownership
  • Can be passed down to future generations

Cons of Physical Gold

  • Storage concerns (where do you keep it safely?)
  • Insurance costs
  • Potential markup over spot price (especially for jewelry)
  • No passive income generation

Financial Gold Investments: The Paper Option

If you don’t want to worry about keeping gold bars in your home, you might be more interested in investing your money. This is how I started because I already had a brokerage account.

Gold Funds (ETFs and Mutual Funds)

Gold ETFs and mutual funds are popular ways to get exposure to gold without physical ownership. These funds typically hold gold bullion or invest in gold mining companies.

Popular gold ETFs include:

  • SPDR Gold Shares (GLD)
  • iShares Gold Trust (IAU)
  • VanEck Vectors Gold Miners ETF (GDX)

Fidelity points out that gold funds can be the simplest way to invest in gold without taking physical ownership. The price of a gold ETF is linked to the price of gold, and you can buy/sell shares just like you would with stocks.

Gold Futures

Gold futures are contracts that allow you to buy or sell a specific amount of gold at a predetermined price on a future date. These are more complex investments that attempt to directly track gold prices.

Some things to know about futures:

  • They’re derivatives (value depends on underlying gold price)
  • Most traders don’t take physical delivery
  • They settle in cash or roll over to longer-dated contracts
  • Generally more complex than stocks or physical gold

Note: Fidelity doesn’t offer futures trading, so you’d need to use a different broker for this option.

Gold Stocks

You can also get gold by putting your money into companies that mine for it. The value of these companies changes along with the price of gold, though not always fully in sync.

Some well-known gold mining companies include:

  • Newmont Corporation
  • Barrick Gold
  • Franco-Nevada

Pros of Financial Gold Investments

  • No storage or security concerns
  • Easier to buy and sell (liquidity)
  • Can be held in retirement accounts like IRAs
  • No need to verify authenticity

Cons of Financial Gold Investments

  • Counterparty risk (the company or fund could have issues)
  • May not perfectly track gold prices
  • Some options have management fees
  • You don’t actually own physical gold

How to Choose What’s Right for You

When I was deciding between physical gold and paper gold, I considered these factors:

  1. Investment Goals: What am I trying to achieve? Pure price exposure, portfolio diversification, or physical security?

  2. Risk Tolerance: Am I comfortable with the additional risks of mining stocks vs. physical gold?

  3. Convenience: Do I want the hassle of storing physical gold?

  4. Investment Amount: Smaller investments might be better suited for ETFs while larger ones could justify physical purchases.

  5. Time Horizon: How long do I plan to hold this investment?

Step-by-Step Guide to Buying Gold

Physical Gold

  1. Research reputable dealers – Check reviews and Better Business Bureau ratings
  2. Compare prices – Gold dealers charge different premiums over spot price
  3. Verify authenticity – Look for proper hallmarks and certification
  4. Plan for storage – Home safe, safe deposit box, or private vault?
  5. Consider insurance – Especially for larger purchases

Gold ETFs/Funds

  1. Open a brokerage account – If you don’t already have one (I use Fidelity)
  2. Research available funds – Compare expense ratios and tracking performance
  3. Place your order – Just like buying any other stock
  4. Monitor your investment – Track performance against gold spot price

Gold Mining Stocks

  1. Research individual companies – Look at management, reserves, production costs
  2. Diversify across multiple companies – To reduce company-specific risk
  3. Consider a gold miners ETF – For broader exposure to the sector
  4. Be aware of additional risk factors – Mining stocks are affected by more than just gold prices

Common Mistakes to Avoid

I’ve made a few mistakes along the way, so learn from me:

  • Paying too much over spot price – Some dealers charge excessive premiums
  • Buying collectible coins without knowledge – The numismatic value adds complexity
  • Not considering storage costs – These can eat into returns
  • Expecting quick returns – Gold is typically a long-term investment
  • Putting too much of your portfolio in gold – Most advisors suggest limiting to 5-10%

Tax Considerations

Something I didn’t think about at first was the tax implications. Physical gold and gold ETFs are typically taxed as collectibles (maximum 28% long-term capital gains rate) rather than the lower rates that apply to stocks held long-term.

Gold mining stocks, on the other hand, are taxed like regular stocks with potentially lower capital gains rates if held long-term.

Should You Invest in Gold?

As Fidelity points out, deciding to buy gold comes down to your investing objectives. For many investors (including me), a small percentage of gold exposure can help improve portfolio diversification. Others might see an opportunity to buy and hold gold with the expectation that it will increase in value.

I personally keep about 5% of my portfolio in gold-related investments as a hedge against inflation and market volatility.

Real Talk: My Experience Buying Gold

The first time I bought physical gold was both exciting and nerve-wracking. I went with 1-ounce American Eagle coins from a local dealer. They were beautiful, but I immediately worried about where to store them safely!

After that experience, I shifted most of my gold allocation to an ETF for convenience, while keeping just a few physical coins as a hedge against extreme scenarios.

Final Thoughts

There’s no single “right way” to buy gold – it depends on your personal situation and goals. Whether you choose physical gold that you can hold in your hand or financial investments that give you exposure to gold prices, understanding the options is key.

Remember that gold, like any investment, has its ups and downs. It doesn’t generate income like stocks or bonds can, but it has historically maintained its value over the very long term.

Have you bought gold before? Which method did you choose? I’d love to hear about your experiences in the comments below!

FAQs About Buying Gold

How much gold should I have in my portfolio?
Most financial advisors recommend limiting gold to 5-10% of your overall portfolio.

Is gold a good inflation hedge?
Historically, gold has maintained purchasing power over very long periods, though its short-term correlation with inflation can vary.

What’s the minimum amount of gold I can buy?
You can buy gold in very small quantities, even fractions of an ounce, though smaller purchases typically come with higher percentage premiums.

Is buying gold jewelry a good investment?
Generally no, as jewelry carries significant markups for craftsmanship and design. It’s better viewed as a consumption good than an investment.

Can I hold gold in my IRA?
Yes, but with restrictions. You’ll need a self-directed IRA and an approved custodian. Physical gold must meet certain purity requirements.

What affects gold prices?
Gold prices are influenced by inflation expectations, interest rates, currency values, central bank policies, geopolitical tensions, and supply/demand dynamics.

Remember, before making any investment decisions, it’s always wise to do your homework and maybe even consult with a financial advisor. Gold can be a valuable part of a diversified portfolio when approached with the right knowledge and expectations.

how do you buy gold

Gold stocks

Gold stocks are shares of publicly-owned companies that have a hand in gold production, such as gold mining companies. When gold prices soar, gold stock prices typically soar alongside them.

Just like buying any individual stock, buying gold stocks comes with some risk, but it means you have complete control over which specific companies you invest in. For instance, investors might choose a gold mining company that cares a lot about the environment over one that doesn’t. And while owning gold stocks won’t let you hold gold in your hand, it does mean you have the benefit of an asset you can sell at any time.

Like with stocks and most other investments, you’ll need a brokerage account to put money into this. Once your account is funded, you’ll be able to pick the gold-related assets you’d like to invest in and place an order for them on your broker’s website.

The pitfalls of collecting physical gold: A personal experience

Arielle OShea, who runs NerdWallet’s investing and taxes team, recently learned the hard way how difficult and risky it can be to invest in physical gold when she tried to sell some old gold jewelry that didn’t fit her style.

First, she had to do some research on the reputability of her local gold shop — not all purchasers have a reputation for offering fair prices to sellers. “Before I went, I posted on the Charlottesville Reddit, and asked if I was correct that [the local gold shop] was the best place to go. I got a lot of comments from people that recommended it, and said that they seemed really legit, and had prices displayed,” OShea says.

But then, when she went to the shop, she got an unpleasant surprise about the composition of her “gold” jewelry collection. The purchasers revealed to her, through magnetic and chemical testing, that little of the jewelry was actual gold.

“At some point, it mustve gotten mixed in with costume jewelry,” OShea says. “A lot of the process was me taking things back, and putting them back in my bag,” she says.

Much of OSheas “gold” hand-me-down jewelry was imitation gold and had little resale value. She also brought in some collectible coins, which turned out to be real gold, but they still fetched a reduced price due to wear and tear such as scratches.

OSheas story goes to show that although physical gold might seem like a valuable heirloom to leave to your descendants, its actually somewhat questionable as a real-world store of value. Physical gold has to be physically taken care of. Over the course of multiple generations, its possible someone could damage it, or mix inauthentic, less-valuable items into the collection.Advertisement

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